The options for communicating with your Primary Target Audience have expanded significantly with Digital and Social Media. Yet the way in which we evaluate the creative content of the message directed at the target remains notably consistent.
These 5 steps for Effective Creative Review will significantly improve the impact of your message across all targeted mediums:
Many important Core Marketing Concepts, including this 5 Step Creative Review, that all of you work with on a daily basis are covered in Ennis Associates Brand Management Workshop (click here for the course curriculum).
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