Building Brand Equity and Its Communication Via Great Advertising

Dates To Be Determined – Please Contact Us at 1-800-914-4194

Overview:

Creating an ownable point-of-differentiation for your "Brand" and communicating this to your target consumer in a way that gains attention and engages them in the Brand, is one of the most important responsibilities of the marketing team. This sophisticated workshop concentrates on the key steps necessary to build and communicate your Brand to the target audience. These include: 1. Identify the tools that marketing needs to create an ownable positioning concept that is differentiated and meaningful to the target consumer; and 2. Developing "Breakthrough" Advertising that leaves a lasting impression in the mind of the consumer which in turn drives sales.

Who Should Attend:

This workshop is ideal for all business managers responsible for developing, evaluating and/or executing Brand Equity and Positioning Concepts for brands within their company.

It is especially designed for:

Associate Product Managers Marketing Managers Product Managers Senior Product Managers Category Managers Advertising and Marketing Services Agency Account Management Personnel

Tuition: $1,875 plus additional $375 meeting package fee Receive a $125 discount if you register 60 days or more before the scheduled workshop.

Curriculum Details