Building Brand Equity and Its Communication Via Great Advertising

Locations Dates Chicago June 9 - 10, 2008

Purpose:

Creating an ownable point-of-differentiation for our "Brand" and communicating this to our target consumer in a way that gains attention and engages them in the brand is one of the most important responsibilities of the marketing team. This 2-day Marketing Training workshop concentrates on the key steps necessary to build and communicate our brands to the target audience. These include: 1. Identifying the tools that marketing needs to create an ownable positioning concept that is differentiated and meaningful to the target consumer and 2. Developing "Breakthrough" advertising that leaves a lasting impression in the minds of the consumer.

Who Should Attend:

This seminar is ideal for all business managers responsible for developing, evaluating and/or executing brand equity and positioning concepts for brands within their company.

It is especially designed for:

Associate Product Managers Marketing Managers Product Managers Senior Product Managers Category Managers Advertising and Marketing Services Agency Account Management Personnel

Tuition: $1,675 plus additional $350 meeting package fee

Curriculum Details