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Brand Marketing Seminars, Workshops, Training

Building Brand Equity and Its Communication Via Great Advertising

Locations Dates
Chicago June 9 - 10, 2008

Purpose:
Creating an ownable point-of-differentiation for our "Brand" and communicating this to our target consumer in a way that gains attention and engages them in the brand is one of the most important responsibilities of the marketing team. This 2-day Marketing Training workshop concentrates on the key steps necessary to build and communicate our brands to the target audience. These include: 1. Identifying the tools that marketing needs to create an ownable positioning concept that is differentiated and meaningful to the target consumer and 2. Developing "Breakthrough" advertising that leaves a lasting impression in the minds of the consumer.

Who Should Attend:
This seminar is ideal for all business managers responsible for developing, evaluating and/or executing brand equity and positioning concepts for brands within their company.
It is especially designed for:
  • Associate Product Managers
  • Marketing Managers
  • Product Managers
  • Senior Product Managers
  • Category Managers
  • Advertising and Marketing Services
  • Agency Account Management Personnel
Tuition: $1,675 plus additional $350 meeting package fee
Curriculum Details