Home About Us Contact Us Request A Brochure Register Online
Current Marketing Seminars
Seminars Schedule
Annual Marketing Training
In House Marketing Seminars
Registration Details
Frequently Asked Questions
Sitemap
Brand Marketing Seminars, Workshops, Training

How to Develop Brand Management Expertise

Locations Dates
New Jersey March 5 - 7 2008
Chicago April 16 - 18, 2008
New Jersey May 14 - 16, 2008
Chicago June 11 - 13 2008
New Jersey Sept. 17 - 19, 2008
Chicago Oct. 8 - 10, 2008
New Jersey Nov. 5 - 7, 2008
New Jersey Dec. 10 - 12, 2008

Purpose:
This seminar is designed to provide business managers with specific guidelines on how to optimize the effectiveness of the total marketing function. This 3-day Marketing Training workshop is highly interactive and utilizes several business case studies. In addition, the seminar concentrates on a series of contemporary marketing best practices in all the key business disciplines: strategic business analysis; consumer insights identification; determining key brand growth drivers; brand equity development and tracking; selection and execution of preemptive positioning concepts; evaluating consumer advertising executions and communicating with the agency; developing targeted media and promotional programs; preparing and presenting the annual marketing plan... in short, a skill-driven course which enhances overall business and personal performance.
Who Should Attend:
This is a perfect introduction for all new marketing personnel, as well as business professionals who work in related fields and are looking for a comprehensive understanding of how all the elements of the marketing mix are applied on a day-to-day basis.
It is especially designed for:
  • New Marketing MBA’s
  • Marketing Assistants
  • Associate Product Managers
  • Marketing Managers
  • Newly appointed Product Managers
  • Customer/Trade Marketing Managers
  • Product Team Members
  • Marketing Services Personnel
  • Other Non-Marketing Professionals who want a better understanding of marketing
Tuition: $1,825 plus an additional $350 meeting package fee
Curriculum Details