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| Locations |
Dates |
| New Jersey |
March 5 - 7 2008 |
| Chicago |
April 16 - 18, 2008 |
| New Jersey |
May 14 - 16, 2008 |
| Chicago |
June 11 - 13 2008 |
| New Jersey |
Sept. 17 - 19, 2008 |
| Chicago |
Oct. 8 - 10, 2008 |
| New Jersey |
Nov. 5 - 7, 2008 |
| New Jersey |
Dec. 10 - 12, 2008 |
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| This seminar is designed to provide business managers with specific guidelines on how to optimize the effectiveness of the total marketing function. This 3-day Marketing Training workshop is highly interactive and utilizes several business case studies. In addition, the seminar concentrates on a series of contemporary marketing best practices in all the key business disciplines: strategic business analysis; consumer insights identification; determining key brand growth drivers; brand equity development and tracking; selection and execution of preemptive positioning concepts; evaluating consumer advertising executions and communicating with the agency; developing targeted media and promotional programs; preparing and presenting the annual marketing plan... in short, a skill-driven course which enhances overall business and personal performance. |
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| Who Should Attend: |
| This is a perfect introduction for all new marketing personnel, as well as business professionals who work in related fields and are looking for a comprehensive understanding of how all the elements of the marketing mix are applied on a day-to-day basis. |
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| It is especially designed for: |
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New Marketing MBA’s
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Marketing Assistants
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Associate Product Managers
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Marketing Managers
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Newly appointed Product Managers
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Customer/Trade Marketing Managers
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Product Team Members
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Marketing Services Personnel
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Other Non-Marketing Professionals who want a better understanding of marketing
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| Tuition: $1,825 plus an additional $350 meeting package fee |
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| Curriculum Details |