Creative Strategy and Execution – Generating “Breakthrough” Advertising

Dates To Be Determined – Please Contact Us at 1-800-914-4194

Overview:

Effective Advertising to the target audience will have a positive impact on revenue for your business. Great Advertising will inspire the target consumer to want to try your Brand. It does this by creating the perceptions and attitudes which result in behaviors that, in turn, result in purchases. At its core, great Advertising has a "Big Idea" which is Brand Centered and relevant to the consumer need. This sophisticated workshop will expand on these key principles and will provide step by step guidelines for leading your agencies to develop truly "Breakthrough" consumer executions.

Who Should Attend:

This workshop will benefit marketing and business managers who want great creative for their Brand and have a passion for working to achieve this through their agencies.

It is especially designed for:

Assistant/Associate Product Managers Marketing Managers Product Managers Category Managers Advertising & Marketing Services Agency Account Management Personnel

Tuition: $1,875 plus an additional $375 meeting package fee Receive a $125 discount if you register 60 days or more before the scheduled workshop.

Curriculum Details