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Brand Marketing Seminars, Workshops, Training

Creative Strategy and Execution – Generating “Breakthrough” Advertising

Locations Dates
New Jersey Nov. 3 - 4, 2008

Purpose:
Key principles of truly effective advertising are that it must: 1. Imbed the brand's Architecture and Positioning in the mind of the consumer; 2. Disrupt, Engage and Convince the consumer, linking the brand with the target’s life and their emotions; 3. Be based on a key message objective designed to improve the brand's performance in an area advertising can impact; 4. Be single-minded and based on an advertising idea that interests the target in the brand's message. This fast paced 2-day Marketing Training seminar will expand on these key principles in helping participants develop effective "Breakthrough" Consumer executions.
Who Should Attend:
This seminar will benefit marketing and business managers who want great creative for their brands and have a passion for working to achieve this through their agencies.
It is especially designed for:
  • Assistant/Associate Product Managers
  • Marketing Managers
  • Product Managers
  • Category Managers
  • Advertising & Marketing Services
  • Agency Account Management Personnel
Tuition: $1,675 plus an additional $350 meeting package fee
Curriculum Details