Creative Strategy and Execution – Generating “Breakthrough” Advertising

Locations Dates New Jersey Nov. 3 - 4, 2008

Purpose:

Key principles of truly effective advertising are that it must: 1. Imbed the brand's Architecture and Positioning in the mind of the consumer; 2. Disrupt, Engage and Convince the consumer, linking the brand with the target’s life and their emotions; 3. Be based on a key message objective designed to improve the brand's performance in an area advertising can impact; 4. Be single-minded and based on an advertising idea that interests the target in the brand's message. This fast paced 2-day Marketing Training seminar will expand on these key principles in helping participants develop effective "Breakthrough" Consumer executions.

Who Should Attend:

This seminar will benefit marketing and business managers who want great creative for their brands and have a passion for working to achieve this through their agencies.

It is especially designed for:

Assistant/Associate Product Managers Marketing Managers Product Managers Category Managers Advertising & Marketing Services Agency Account Management Personnel

Tuition: $1,675 plus an additional $350 meeting package fee

Curriculum Details