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Brand Marketing Seminars, Workshops, Training

Developing Sustainable New Product Innovation

Locations Dates
New Jersey Dec. 8 - 9, 2008

Purpose:

Developing sustainable new product innovation is more important than ever!

Combining Innovation with Real and/or Perceived Differentiation is the strongest long term strategy that any consumer brand can execute. Many new products fail because they do not have a meaningful idea that addresses a consumer need. And those new products that are successful are pushed aside by competitors entering the marketplace with a stronger pointof- differentiation. This 2-day Marketing Training workshop concentrates on two ways to protect your new product investment: 1. Developing meaningful new product concepts that meet an identified consumer need and 2. Insulating the new product concept with an ownable positioning concept.

Everyone involved with new product and/or line extension decisions will find this seminar rewarding.

Who Should Attend:

  • New Product Marketing Personnel
  • Assistant Product Managers
  • Marketing & Product Managers
  • Senior Product Managers
  • R&D Technicians in Applied Research
  • Managers of Marketing Services
  • Agency Account Management Personnel
  • Project & Product Team Members
Tuition: $1,675 plus an additional $350 meeting package fee
Curriculum Details