Developing Meaningful New Product Ideas & Insulating Them With An Ownable Positioning
Many New Products fail because they either lack a consumer insight that addresses an identified need or their positioning will not stand up to new competitive entries. This sophisticated workshop will provide specific guidelines for marketers to identify insightful New Product ideas and how to insulate them from new competitive entrants. Participants will benefit by having a deeper understanding of how to develop better concepts and how to protect them when they are successful.