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Brand Marketing Seminars, Workshops, Training

Consumer Understanding – Marketing Research and Consumer Insights
In-House Seminar Only

Purpose:
Marketing Research provides a vital link between the consumer and brand management. It helps the product manager fill key knowledge gaps, identify new opportunities, monitor marketing activities and reduce marketing risks. This lively, non-technical 2-day seminar covers all aspects of quantitative and qualitative research that is essential to aid marketers in developing marketing programs, introducing new products and improve decision-making effectiveness.
Who Should Attend:
A seminar for new market research personnel, plus:
  • Assistant Associate Product Managers
  • Marketing Managers
  • Product Managers
  • Senior Product Managers
  • Managers of Marketing Services
  • Consumer Research Personnel
  • Corporate Marketing Managers
Curriculum Details