| Converting consumer and customer knowledge into truly actionable "Insights"
is a critical responsibility of the marketing team. Achieving deeper Insights on
the business requires that key knowledge "Gaps" be filled and a disciplined
Insights process be implemented. This 2-day workshop will demonstrate how
to move beyond information analysis and into "Profound Understanding" of
the target audience needs through Insights. |
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| Marketing and Business Managers responsible for turning research into actionable strategies and plans. It is espcially designed for: |
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Associate Product Managers
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Marketing Managers
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Product Managers
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Marketing Service Managers
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Product Team Members
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| Curriculum Details |
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