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Brand Marketing Seminars, Workshops, Training

Consumer Understanding – Developing Insights Through Market Research
In-House Seminar Only

Overview:
Converting consumer and customer knowledge into truly actionable "Insights" is a critical responsibility of the marketing team. Achieving deeper Insights on the business requires that key knowledge "Gaps" be filled and a disciplined Insights process be implemented. This 2-day workshop will demonstrate how to move beyond information analysis and into "Profound Understanding" of the target audience needs through Insights.
Who Should Attend:
Marketing and Business Managers responsible for turning research into actionable strategies and plans. It is espcially designed for:
  • Associate Product Managers
  • Marketing Managers
  • Product Managers
  • Marketing Service Managers
  • Product Team Members
Curriculum Details