Consumer Understanding – Marketing Research and Consumer Insights
In-House Seminar Only

Purpose:

Marketing Research provides a vital link between the consumer and brand management. It helps the product manager fill key knowledge gaps, identify new opportunities, monitor marketing activities and reduce marketing risks. This lively, non-technical 2-day seminar covers all aspects of quantitative and qualitative research that is essential to aid marketers in developing marketing programs, introducing new products and improve decision-making effectiveness.

Who Should Attend:

A seminar for new market research personnel, plus:

Assistant Associate Product Managers Marketing Managers Product Managers Senior Product Managers Managers of Marketing Services Consumer Research Personnel Corporate Marketing Managers

Curriculum Details