How To Develop Effective Promotion Plans

Locations Dates New Jersey Sept. 15, 2009

Overview:

Effective Promotions deliver the short-term volume needed to achieve business results without negatively impacting the long-term perceptions of the Brand from your target consumer. This fast paced workshop will provide specific guidelines on how to develop winning Promotion Plans that are successful at achieving both immediate volume needs and building the long-term health of the business. Participants will learn how to develop, communicate, and execute fully integrated Promotion activity through all functional groups within your Company to ensure achievement of the plan objectives.

Who Should Attend:

Anyone who manages or implements promotion budgets and programs at the national, local and channel/account-specific levels will benefit from this workshop.

It is especially designed for:

Assistant/Associate Product Managers Marketing Managers Product and Promotion Managers Customer/Trade Marketing Managers Promotion Services Personnel Sales, Business and Planning Managers

Tuition: $1,075 plus an additional $175 meeting package fee Receive a $100 discount if you register 60 days or more before the scheduled workshop.

Curriculum Details