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| Locations |
Dates |
| New Jersey |
Sept. 15, 2009 |
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| Effective Promotions deliver the short-term volume needed to achieve business results
without negatively impacting the long-term perceptions of the Brand from your target
consumer. This fast paced workshop will provide specific guidelines on how to develop
winning Promotion Plans that are successful at achieving both immediate volume needs and
building the long-term health of the business. Participants will learn how to develop,
communicate, and execute fully integrated Promotion activity through all functional groups
within your Company to ensure achievement of the plan objectives. |
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| Who Should Attend: |
| Anyone who manages or implements promotion budgets and programs at the national, local and channel/account-specific levels will benefit from this workshop. |
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| It is especially designed for: |
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Assistant/Associate Product Managers
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Marketing Managers
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Product and Promotion Managers
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Customer/Trade Marketing Managers
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Promotion Services Personnel
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Sales, Business and Planning Managers
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Tuition: $1,075 plus an additional $175 meeting package fee
Receive a $100 discount if you register 60 days or more before the scheduled workshop. |
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| Curriculum Details |