How to Plan and Select the Optimum Promotion Plan – Achieving Short and Long-Term Needs

Locations Dates New Jersey May 13 , 2008

Purpose:

Because promotion is the single largest marketing expenditure for most consumer packaged goods companies, it needs to be put in the proper perspective. This 1-day Marketing Training seminar is designed to provide business managers with specific guidelines on how to identify promotion objectives and strategies that tie in with a brand’s overall business strategy. Participants will learn how to execute and communicate promotion objectives and strategies as well as how to choose the most appropriate tactic to meet the brand’s volume needs while working within budget constraints.

Who Should Attend:

Anyone who manages or implements promotion budgets and programs at the national, local and channel/account-specific levels will benefit from this seminar.

It is especially designed for:

Assistant/Associate Product Managers Marketing Managers Product and Promotion Managers Customer/Trade Marketing Managers Promotion Services Personnel Sales, Business and Planning Managers All other business professionals involved in the planning, execution and communication of promotional events

Tuition: $925 plus an additional $175 meeting package fee

Curriculum Details