Q. Why should I consider a Marketing Workshop from Ennis Associates, Inc.?

A. Marketing Workshops from Ennis Associates provides the most effective marketing training in the consumer-packaged goods industry. Each of our programs will help you improve your skills in core competencies that influence the demand creation elements for your Company’s brand franchises. Our philosophy is to ensure that all our seminars and workshops reflect contemporary business practices, coupled with insights on how to improve the effectiveness and efficiency of marketing performance.

Q. I’m a recent graduate and have been hired as a marketing assistant. Which Marketing Workshop would you suggest that I attend first?

A. The Brand Management Seminar provides business managers with specific guidelines on how to optimize the effectiveness of the total marketing function, so that would be a great start. This 2 1/2 –day marketing workshop covers all the key aspects in managing a brand including: Strategic business analysis; Brand equity tracking; Selection and execution of preemptive positioning concepts; Evaluating advertising executions and communicating with the agency; Developing targeted media and promotional programs; and, Preparing and presenting the annual marketing plan.

Q. What is the benefit to attending multiple marketing seminars offered by Ennis Associates, Inc.?

A. Ennis Associates seminars & workshops offers contemporary marketing best practices within each of our individual programs. All of our marketing workshops provide a comprehensive review of how best to apply these principles to your specific business.

Q. I have difficulty evaluating the advertising that our agency develops. Does your Advertising Workshop cover this topic?

A. Our effective 3-step evaluation process will ensure that the most critical aspects of your brands advertising are discussed and evaluated. The 3-steps include: Get the "Big Idea"; Check its on strategy; and, Ensure that it has strong impact.

Q. My company is looking for an Advertising Workshop. What do you recommend?

A. An Advertising Seminar from Ennis Associates is the best investment your company can make to improve advertising effectiveness. By the end of the seminar participants will grasp and internalize the key principles of effective advertising which are that it must: Implant the brand’s architecture and positioning in the mind of the consumer; Disrupt, Engage, & Convince the consumer; and, Be based on a key message objective designed to improve the brand’s performance in an area advertising can impact.

Q. What do you focus on in your Promotion Seminar?

A. The Promotion Workshop will help attendees better understand that promotion impacts the brand’s long-term health. The workshop provides specific guidelines marketing professionals can use to identify targeted promotion objectives/strategies/tactics. The workshop is targeted for those who manage or implement promotion budgets and programs at the national, local, and/or account specific levels.

Q. Does Ennis Associates also provide Marketing Consulting?

A. Yes. Marketing Consulting projects conducted by Ennis Associates range from identifying Brand Equity to developing innovative new product concepts. The personnel used in these assignments typically include the professional workshop leaders who are specialists in the business fields they teach.

Q. I’d like to learn more about building my brand’s equity. Do you have a program that covers this?

A. Ennis Associates Brand Equity Seminar will help your marketing professionals understand the importance of Brand Equity to the company’s competitive strength and profitability. This Workshop will benefit all marketers responsible for managing the long-term health of a brand. It will provide all the necessary tools to clearly develop and communicate the Brand’s equity throughout the organization.

Q. We are interested in developing a revised Brand Positioning statement for our business. Does your workshop cover this area?

A. Ennis Associates Brand Positioning Workshop will help your business managers develop an ownable positioning statement which clearly focuses all communication received by the consumer. Your team will be able to build Brand Positioning Statements that address the consumer’s five key questions. What is it one of? Who is it for? What’s so great about it? What does it do for me? Why should I believe? In short, this workshop will help your managers better understand the importance and role of positioning in focusing their brands competitive premise.

Q. Do you have a New Products Workshop?

A. Ennis Associates New Products Seminar is the ideal workshop for everyone involved with new product decisions. This seminar concentrates on the problems and the solutions that contributes to high failure rates and offers your company a better chance for success within this high-risk area of the business.

Q. Our company does a lot of Line Extensions. Does your training focus on this area?

A. Yes. New Products & Line Extension Workshops from Ennis Associates will provide your managers a common understanding of the skills & processes marketing professionals need to successfully develop and introduce new products and line extensions. Everything from identifying consumer insights to guide your ideation process through the rigorous product development process to ensure that only meaningful ideas are developed will be covered in this fast-paced workshop.

Q. What do you cover in your In-House Marketing Research Workshop?

A. Marketing Research Workshops from Ennis Associates will provide participants with many key learning’s. Specifically, they will have the ability to use market research to fill knowledge "Gaps" about consumer needs; Be able to create an effective research brief; Understand the main research options within both quantitative & qualitative and develop a working knowledge of which to use for what type of learning; and, most importantly, understand their role as leaders of the research process.

Q. I’m interested in a workshop on the Annual Business Plan. What is the focus of your workshop?

A. Business Planning Workshops from Ennis Associates will help your marketing professionals develop more effective annual business plans. At the end of the workshop attendees will be able to develop annual plans which proceed from a high level strategic analysis and thought using the "Less is More" concept to: Analyze the consumer and market dynamics; Utilize consumer insights to identify business opportunities; Do a meaningful SWOT analysis that has 1-3 key points rather than a laundry list; and, Develop marketing strategies that are defendable against competitive emulation.

Q. Why is the Annual Business Plan Workshop only offered In-House?

A. Ennis Associates Business Planning Seminar is conducted In-House so that we can customize the program to your company’s specific needs. The seminar provides practical tools & guidance marketing professionals can use to develop effective annual business plans. The ideal participants should be in jobs responsible for developing or supporting the development of the annual brand plan.