How To Develop Impactful Strategic Annual Brand Plans
In-House Seminar Only

Overview:

The Annual Brand Plan is the roadmap that guides all strategic and executional activity on the Brand during the upcoming fiscal year. To be effective, the Brand Plan must clearly identify what is to occur and why the activity is to take place. This distinctive workshop will outline all of the key elements of the planning process and how to prepare all sections of the Plan. Participants will benefit from a deeper understanding of the planning process and how to communicate strategic issues and tactical activities across the company and upwards to management.

Who Should Attend:

Marketing and business managers responsible for developing the annual plan will benefit from this seminar.

It is especially designed for:

Marketing Assistants Associate Product Managers Marketing Managers Newly Appointed Product Managers Product Team Members

Curriculum Details