Creating Cultural Brand Relevance Through Social Media

April 27, 2016

Holt, Douglas “Branding In The Age Of Social Media” – Harvard Business Review, March, 2016 In the above referenced thoughtful article, Douglas Holt states that Social Media seems to have made brands less significant and that few brands have been able to generate meaningful consumer interest online.  He offers an alternative marketing perspective to branding called […]

Evolving With Your Target Audience

April 12, 2016

Ensuring that our Brand is in sync with our target audience consumer is the primary responsibility of every marketer.  Maintaining relevance with the target we choose to serve in a changing marketplace is a demanding process that can take even seasoned marketers outside of their comfort zone. Experienced marketers will rigorously apply the following five […]

Constructing a Great Media Plan

February 25, 2016

I recently wrote a piece on the increasing importance of mobile phones as an essential communication vehicle.  “Marketing in the Moments” is a desirable goal for any brand to aspire to.  As tempting as it is to channel our energies on realizing this ambition, marketers are better off focusing on the essential elements that contribute […]

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