I recently wrote a piece on the increasing importance of mobile phones as an essential communication vehicle. “Marketing in the Moments” is a desirable goal for any brand to aspire to. As tempting as it is to channel our energies on realizing this ambition, marketers are better off focusing on the essential elements that contribute to building a great media plan.
Marketers influence the construction of the media plan in six important areas. They…….
A brands message and media selection must work together in harmony. We must get the Right Message to the consumer, at the Right Time, and in the Right Way to best target prospects.
At Ennis Associates, we specialize in developing marketing training workshops that guide marketers on how to integrate all marketing elements to achieve the desired brand strategy.
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