Consumer Insights

Learning Objectives

  • Understand how to identify & fill key Knowledge “Gaps”on the business through Insights
  • Create effective Research Briefs
  • Learn to apply the Consumer Insights process
  • Understand the primary Research Options and when to use each

Key Topics Covered

  • Market Research Process – Key Steps
  • Consumer Insights Process – Key Steps
  • Research Brief Component Parts
  • Selecting & Using Research Tools
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