Consumer Marketing Innovation

Learning Objectives

  • Apply Insights & Breakthrough thinking in managing New Product projects
  • Develop skills in applying the New Product Stage-Gate process
  • Understand the 5-Step process for generating “Breakthrough” New Product ideas
  • Gain expertise in developing effective Marketing Concept Boards

Key Topics Covered

  • 3 Cornerstones of New Product Success
  • Managing the New Product Stage-Gate Development Process
  • Cross-Functional Collaboration & Management Communication
  • Marketing Concept Boards – Component Parts & Testing
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