Marketing Strategy – Annual Business Planning

Learning Objectives

  • Learn how to create an insightful Business Analysis that identifies the Key Drivers, Inhibitors, and Issues to be addressed during the FY
  • Achieve a deeper appreciation for your brands Target Audience, and the subsequent Insights, to gain a superior competitive position
  • Enhance skills in working with the OGSTM Strategic Framework (Objective, Goals, Strategies, Tactics, Measures)
  • Develop expertise in building a Strategic Annual Business Plan that identifies a clear roadmap for achieving your financial Goals

Key Topics Covered

  • Key Phases & Steps of the Annual Planning Process
  • Key Business Planning Tools (Strategic SWOT, Growth Drivers)
  • Strategic Platform (Strategic Imperatives, Strategies, Brand Equity)
  • Integrated Executional Plans
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6231 PGA Boulevard

Suite 104, #392

Palm Beach Gardens

Florida 33418

Phone: 800-914-4194

inquiry@eaimarketing.com