Promotion Planning & Development

Learning Objectives

  • Understand the role of Promotion Planning in implementing the brands overall marketing strategy
  • Become skilled in all key phases of the Promotion Planning process
  • Build skills in developing & understanding Promotion objectives, strategies, and tactics
  • Be proficient at creating fully Integrated Communication Plans with Sales

Key Topics Covered

  • Promotion Planning & Development Process
  • Four Categories of Promotion Planning Objectives
  • Promotion Strategies Development Process
  • Selecting Promotion Tools
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