Strategic Business Assessment – Work Session
Having a comprehensive “Go-To-Market” strategy guides the selection and execution of all tactical programs. Ennis Associates’ Strategic Business Assessment is designed for small to mid-sized companies that would benefit from a Market & Competitive Assessment but feel that it may be too costly and time consuming.
Our proven system will deliver a well thought-out marketing strategy that is tailored to your company’s competitive environment and available resources. The best thinking from all functional team members is incorporated as they navigate through each of the five phases in the program. This highly interactive work session brings out the best creative thinking among all participants and delivers superior “Actionable” results.
Six Work Session Goals:
- Achieve a deeper understanding of the market and competitive challenges the business faces.
- Identify a detailed range of Strategy options available to your brands.
- Gain agreement on the optimum Strategic approach with a clear rationale for how it will be implemented within the organization.
- Attain a deeper appreciation of their role in executing the agreed to Strategy.
- Develop clear insight on what Actions must take place following the work session.
- Improve team cohesiveness that will generate benefits to the organization beyond the Strategic Business Assessment project.