Brand Management Workshop Learning Objectives

  • Understand the importance of the “Brand” and Brand Equity to your Company’s competitive strength and profitability
  • Learn how to create a dynamic Category & Brand Situation analysis that identifies the Key Drivers, Inhibitors, and Issues that the brand must address during the fiscal year
  • Achieve a deeper appreciation for your brands Target Audience, and the subsequent Insights, to help gain a superior competitive market position
  • Identify how to focus limited resources on the most impactful Key Drivers of volume and profitability for your business
  • Fine tune skills in managing the Integrated Communication Process utilizing Company templates insightfully and in a way that motivates focused creative excellence through a clearly defined Big Idea
  • Develop expertise in building a Strategic Business Plan that identifies a clear roadmap and approach for achieving your Company’s financial objectives
© 2019 Ennis Associates, Inc.

6231 PGA Boulevard

Suite 104, #392

Palm Beach Gardens

Florida 33418

Phone: 800-914-4194