Workshop Curriculum – Day 3

  • Packaging Development
    • Role of Packaging
    • 3 Tiers of Brand Packaging Design Projects
    • Evaluating Packaging
  • Promotion Development
    • Three Promotion Levers
      • Consumer, Trade, & Shopper Marketing
    • Promotion Development Process
      • Understanding the Shopper Journey
      • Creating a Consumer Experience through Promotion
  • Annual Business Plans
    • 3 Touch Points of Planning
      • Key Issues
      • Goals & Strategies – OGSTM
        • Marketing Goals & Strategies ‘Plan on a Page’ – Tool
      • Execution Plan – OGSTM – Tactics & Measures
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