Consumer Understanding:
Consumer Insights & Market Research
Learning Objectives:
- Understand how to identify & fill key Knowledge “Gaps”
on the business
- Create effective Research Briefs
- Learn to apply the Consumer Insights process
- Understand the primary Research Options and when to use each
Key Topics Covered:
- Market Research Process Key Steps
- Consumer Insights Process Key Steps
- Research Brief Component Parts
- Selecting & Using Research Tools
