Creative Strategy & Execution:
“Breakthrough” Communication
Learning Objectives:
- Understand the key principles of generating effective Creative
Advertising
- Cultivate skills in developing single-minded Creative Briefs
- Become proficient at identifying the Creative “Big Idea”
- Develop skills in evaluating agency Creative Submissions
Key Topics Covered:
- Creative Advertising Development Process
- Key Steps in Developing the Advertising Strategy & Creative Brief
- Creative “Big Idea” & 5 Step Evaluation Process
- Agency Management & Communication
