Innovation:
Ideation, Concept Development & Stage Gates
Learning Objectives:
- Apply Insights & Breakthrough thinking in managing
new product projects
- Develop skills in applying the new product Stage-Gate process
- Understand the 5-Step process for generating “Breakthrough”
new product Ideas
- Gain expertise in developing effective Marketing Concept
Boards
Key Topics Covered:
- 3 Cornerstones of New Product Success
- Managing the New Product Process
- Cross-Functional Collaboration & Management
- Marketing Concept Boards Component Parts & Testing
