Market Strategy & Planning:
Strategic Annual Business Planning
Learning Objectives:
- Learn how to create an insightful Category and Brand Situation
Analysis
- Become expert at identifying true Growth Drivers for the brand
- Enhance skills in identifying focused Marketing Strategies
- Develop fully integrated Executional Plans that are consumer/
customer focused
Key Topics Covered:
- Key Phases & Steps of the Annual Planning Process
- Key Business Planning Tools (Strategic SWOT, Growth Drivers)
- Strategic Platform (Strategic Imperatives, Strategies, Brand Equity)
- Integrated Executional Plans
