Promotion Development:
Strategic Integrated Promotion Planning
Learning Objectives:
- Appreciate how promotion impacts the Long-Term Health of the brand
- Become skilled in all key phases of the Promotion Planning process
- Appreciate the range of Promotion Tools for reaching the intended target consumer
- Be proficient at creating fully Integrated Communication Plans with Sales
Key Topics Covered:
- Promotion Development Process
- Four Categories of Promotion Objectives
- Promotion Strategies Development Process
- Selecting Promotion Tools
