What Makes a Marketing Training Workshop Truly Effective?

October 12, 2015

An Effective Marketing Training workshop should ensure that an attendee returns to their current assignment with a greater understanding of how to apply Best Practices Marketing Principles to the successful management of your business.

A Great Marketing Workshop provides a comprehensive understanding of how to identify real world marketing solutions that build brands long-term without losing focus on short-term profit objectives. Additionally, seminar content should be designed to challenge marketing while also having application for business professionals who work in related fields that interact with marketing on a daily basis.

Fundamental Marketing Skills attendees should improve upon once they return include:

  • Improved execution of tactical programs due to a deeper understanding for the needs of the Strategic Target Audience;
  • Enhanced ability to clearly articulate the needs of the business to all functional teams & external agencies;
  • Superior understanding of how to better integrate brand messaging across all communication mediums; and
  • Deeper understanding of how to apply the brand’s business strategy to ensure achievement of financial targets.


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